Joseph Ettedgui brought fashion to the high street by showcasing designers such as Kenzo and Azzedine
Alaia and by being the first to sell Prada in London. His own label, Joseph Fashion, became a source of
creativity, and even to this day Ettedgui and his brand have been credited with turning black into the
fashion staple it is today. The collection for autumn winter 2014 boasts vibrant pieces in ultra-feminine
and contemporary structures. Make a statement with Joseph fashion!